new
Boxy Cotton
launching Memorial Day weekend
California Dreamin': Boxy Cotton Collection
Embrace the relaxed Californian vibes with cottony getaways and practical comfort. Balancing between the unhurried vacation days, the chatter of seagulls and the brisk back-to-schoolyard moments, our little adventurers proudly sport our “7AM” signature. At each sunrise, the collection brings a soft array of colors and magic to our everyday.
Designed to dress children, delight parents, and respect the environment, this extra-soft oversized spirited collection features an eco-friendly BCI (Better Cotton Initiative) 100% cotton knit. Timeless and modern, this line showcases loose, simple, and linear cuts, embodying the essence of the 7AM brand.
Boxy Cotton
There are no rules to wearing it! Our Boxy Cotton range stands out with its versatile basics: Tees, cardigans, skirts, shorts, fluid pants... a vintage West Coast look with artfully "unfinished" hems that define the style of our little munchkins.
From blossom pink, pebble grey, underwood moss green, and daffodil yellow: the colors sing, and our children shine. You don't need to have lived through Woodstock to feel like you're at a festival all year long!
knit cotton cuts
for our cuties
Boxy Cotton
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