The Philosophy

Children’s Rights

7AM is all about designing safe, modern products for children. Our founder, inspired by her own children, passionately believes every child should be encouraged to be authentic, to think freely, and to live to the beat of their own drum. She designs products that children can wear as a form of self-expression. We believe every child deserves to grow up in a safe and nurturing environment where they are celebrated, supported, and loved.

Women’s Rights

As a mother and a female entrepreneur, 7AM’s founder is compassionate, headstrong and fiercely independent. She advocates for women’s rights and the fundamental belief that women’s rights are human rights. We believe all women deserve to be treated with respect, dignity, and equality as well as afforded equal pay, education, and opportunity.

“In this century, women’s rights is not a revolution  – it’s just logical that women ARE equal. In this country we must stick together and support the rights of other women because there are some parts of the world, where women are still not given a voice.”

Animal Rights:

7AM loves life and we’re proud to be a PETA certified, 100% vegan company. We firmly believe no animal should be harmed in the name of fashion, beauty or entertainment. We’re dedicated to protecting animals by using the highest quality vegan and cruelty-free materials to produce stylish products that are both functional and fashion-forward.